Posted by Melissa Thompson

Clinical depression is a serious medical disorder in America and across the globe. It is more than just sadness as some people may assume. Clinical depression has symptoms that can often be overlooked, but these signs might be signals of a serious mental health issues that can be addressed. Some of the symptoms include anxiety, a feeling of constant loss or emptiness, lack of pleasure from daily living, sleeping disturbance, and severe symptoms can be thoughts of suicide. Researchers have been delving into ways to help fight the battle and bring relief to individuals who suffer from this disorder. There are many treatment options available that can be explored, so if one method does not work, there are others to step to.

A common treatment for this disease is antidepressant medications. There are several well-known brands of this form of medicine and some new manufacturers also. With prescription drugs, there are often side effects to consider, such as increase in weight, upset stomach, unusual wakefulness, and some may experience disruption with intimacy. Some of the severe side effects can be life threatening, such as damage to the liver and increased suicidal tendencies. Often medication is coupled with therapy. Therapist can chart the patient’s reaction to the medication and see if a dosage change might be in order or switching the medication all together.

Another treatment method for treating many forms of depression is therapy with a licensed behavioral therapist. There are other types of therapist that can help, depending upon the issues. For example, cognitive therapists can help patients with performance issues while interpersonal-behavioral therapist can help deal with interaction problems, and a psychotherapist is trained in patient analysis.

An innovative therapy is being used by TMS Health Solutions, and it does not involve medication or talking face-to-face with another person. Transcranial Magnetic Stimulation therapy is a revolutionary way of stimulation. It is performed on the outside of the head, and it helps individuals who have not received any relief from medications or medicine-resistant individuals. For these people, there is no symptom relief with prescription drugs, so an alternative therapy is needed.

TMS Health Solutions uses Transcranial Magnetic Stimulation or TMS, which emits electromagnetic waves to specific areas of the scalp. The treatment is often near the frontal part of the head, but is used elsewhere. This form of electromagnetic therapy has been approved by the FDA, and it is being shown to be very tolerable for many patients that could not take the antidepressants.

The treatment sessions are rather quick compared to medication and talk therapy. Medications often have to be taken for weeks before there is any noticeable change. Another stark difference between prescriptions and the treatment at TMS Health Solutions is the TMS is localized, whereas medications need to be ingested and then circulate through the liver and entire body. Traditional therapy programs have been known to take months and in some situations, it can take years. At TMS Health Solutions the process can run anywhere from one to two months. A person will go to the therapy every day, and the sessions can take anywhere from half to one hour. After the treatment, the individual has no restrictions and can go back to work or family life without any side effects or downtime. Some of the side effects reported with the electromagnetic therapy have been discomfort in areas of the scalp and some headaches.

Clinical depression can be a debilitating and often deadly disease if left untreated. With today’s modern innovative therapy, there are many options for patients it all age ranges and effective focused towards each problem. Mental health issues should be discussed with your family physician or therapist along with treatment options that may include medication, traditional types of therapy, and now Transcranial Magnetic Stimulation or TMS.

Posted by Melissa Thompson

It’s one of those phrases which is quite often associated with people who are looking to sell their home, but as it turns out curb appeal is something that can appeal to anyone.

Curb appeal is something that can transform the first impressions that people have of your home – and this is enough for a lot of homeowners to take some serious action.

This action can be summarized in a collection of links we have put together today. Here are some of the best links we have found when it comes to getting the most out of your home from a curb appeal perspective.

Flowers can make all the difference

https://www.bhg.com/gardening/houseplants/projects/blooming-houseplants/

First and foremost, let’s talk about flowers. Sure, if you can plant them in the garden, you’re onto a real winner. However, for most of us, it’s just about placing them indoors, in a visible window. They can be seen from the outside – and they immediately give a sense that your home is something special.

Of course, for the purposes of making an impression, there are good and bad flowers. This first link comes from BHG and shows some of the best blooming house plants. In other words, those bold blooms that can really capture attention from the outdoors.

As a bonus tip, there’s also a link to Avas Flowers. Avas Flowers has a whole host of inspiration on social media and for the time being at least, there quite a few Avas Flowers coupons which allow you to try their service without spending quite as much money.

Placing all of your attention on your front garden

https://www.idealhome.co.uk/garden/garden-ideas/front-garden-ideas-39239

If you’ve performed any sort of research on curb appeal before, you’ll know all about how your garden matters. It’s the thing that captures the most attention from the curb, and therefore needs as much emphasis as possible.

This link from Ideal Home summarizes some of the best garden ideas. The thing we liked the most about this link was the fact that it was so varied; some tips were about creating a symmetrical path in your garden, while others were all about achieving a country look. Cherry pick the ones that work the best for your front garden.

A front door doesn’t have to be boring

https://www.realhomes.com/design/front-door-design

This next link from Real Homes takes a look at front doors, which are another key component of curb appeal. Again, it’s one of the big focal points when someone approaches your home.

This page highlights that front doors don’t really have to be boring. It collates all different types; some are bold and yellow, while others might be more contemporary and take advantage of glazing. It opens your eyes to all the possibilities that your front door can bring.

The same rules apply with the color of your home

https://www.thespruce.com/exterior-house-paint-colors-1821994

In some areas of the world all homes are white, in others they might just be brick.

However, what if you were going to go against the grain of your region? Granted, some of you might be restricted under local rules which will not permit you to paint the exterior of your home, but those of you who aren’t should take a look at this page. The Spruce has taken a look at no fewer than ten different paint colors for the outside of your home, and they all make a difference in their own way. Some are able to achieve a traditional look, while others have been used to create the most chic and contemporary appearance going. It’s well worth a look.

The forgotten room; the garage

https://www.bobvila.com/articles/curb-appeal-lessons-from-a-garage-makeover/

For a lot of people, the garage is something of a junk room. The problem is, it’s one that’s often very prominent from the street, meaning that it can make a monumental difference when it comes to getting your curb appeal right.

This page from Bob Vila takes a look at a case study of a garage makeover and shows how it impacts curb appeal. Unsurprisingly, the case study in question ticks a lot of boxes, but it will hopefully give you food for thought if you are considering such a project.

And if your budget is low…

https://www.buzzfeed.com/jessicaprobus/a-facelift-for-your-house

Finally, if your budget is on the low side, here are a collection of 39 tips from Buzzfeed about how to make the difference with curb appeal without breaking the bank.

Some of these will take into account other suggestions that we have spoken about today. For example, in the case of a new door, you don’t necessarily have to go to the expense of buying one. If you turn to tip #3, the article tells you the best way to tackle painting your storm door on your own. It’s these little hacks that will save you a fortune, but transform your curb appeal at the same time.

Posted by Brian Best

When learning about Twitter marketing and trying to figure out what to post to increase success, you end up focusing on your Twitter audience. The problem is that in many cases the audience you get is not actually the one you want to get. This happens because of not properly understanding many important facts about that audience. Believe it or not, it is really simple to misjudge your audience and end up with information that would not be useful in increasing the account’s popularity or engagement.

Many mistakes can be made but here are some that are often seen, especially with inexperienced marketers. Always avoid these mistakes.

Making Assumptions Based On Personal Beliefs

You want to be sure your conclusion is correct. Unfortunately, many people think they know what someone thinks. Since nobody knows what you think right now except you, it is obvious that this is a really bad mistake.

For instance, let us say that you want to sell porcelain dental veneers and you think that all women over 30 will want to get this procedure done when necessary because of the importance of appearance. That will be the truth for many of the women but not for all. By trying to acknowledge a part of your desired Twitter audience you can easily end up turning off another part. That is not your goal because you really want to engage your entire possible audience.

Twitter audience

Not Using Analytics Tools

It is definitely interesting to notice how many Twitter marketers do not want to use some of the tools that are available for them right now and that would help work a lot easier. When you do not look at analytics data and you do not use as many tools as you can find, it is a certainty that problems are going to appear since you will surely miss out on a lot of data that would be really useful for you identifying your audience’s needs.

Lack Of Interaction

You cannot build anything on Twitter if you just post and you use some hashtags. A big problem is the lack of interaction that is often seen with business accounts. Always look at the influencers that do interact and get into a conversation with them. Some of the best interactions on Twitter are based on conversations. You simply cannot be successful on Twitter without interacting with followers and with those that you want to have as your followers.

Remember it is really important that you to know all you can about the Twitter audience that will help you to reach your current goals. However, this is not as simple as you may think. Since you are currently investing a lot of money in your business and you want to be sure that online marketing is done in a proper way, focus on all the data you can obtain, no matter how you get it.

Posted by Melissa Thompson

The power of Twitter for businesses has grown immensely over the past few years. Newsworthy content for businesses can no longer get significant coverage from issuing a press release to traditional media sources, alone. Sharing your press release on Twitter allows your message to reach a more targeted, relevant audience, for FREE.

Sounds great, right? What’s the catch?

Twitter has a rapid moving news feed, so tweets have a tendency to get buried if they don’t stand out. Also, a single tweet is limited to 140 characters, so the likelihood of grabbing the attention of your readers is determined by how eye-catching your 140 characters, or essentially one line of copy, is to your prospective audience.

How to make sure your press release gets noticed

First, make sure your company has a solid presence on Twitter. Make sure you are satisfied with your network of followers and your brand is well established, meaning you are actively tweeting multiple times daily and interacting with your followers. If your brand isn’t as established on Twitter as you would like, blogs such as Social Media Examiner, HubSpot, and Hootsuite, are some of the leading references for businesses looking to improve social media engagement and brand recognition.

Secondly, it’s important that you’re tracking the attention your press release gets. If you have a platform that is set up to track how many clicks from Twitter to your release you’re getting, such as HubSpot, Hootsuite, Twitter Analytics, or Google Analytics, that’s great. If you do not have a tracking tool, it doesn’t mean you can’t leverage your release the same way, you just won’t receive exact data, click-rate, etc.

The tweet itself

Out of the average 400-500 words in a press release, the headline is absolutely the most important. It’s suggested to keep your headline within 100 characters, so it’ll be the bulk of your tweet. The remainder of your tweet should include hashtags.

Hashtags are the words or phrases that follow the # sign in a tweet. Hashtags are designed to track trending topics and organize subject matter. For example, if you were to type in #SuperBowl during the playoffs in Twitter’s search bar, everyone who tweeted using #SuperBowl will appear on your news feed, regardless of if you follow them. The reason this feature is good for business is, a hashtag allows your tweet the potential to reach more than just your own followers, increasing its visibility. To make sure you’re using hashtags properly, research what your partners and competitors are using on their accounts.

What to do

Use conversational language. Your followers want to know there’s a real person behind your tweet and a good test is, if it doesn’t intrigue you, it’s not going to intrigue them.

Use hashtags, but do not, I repeat, do not overuse or misuse a hashtag. Doing so will make you look amateur and using too many hashtags can water down the importance of your message.

Attaching an image to your tweet can be helpful in grabbing your audience’s attention, however don’t force it. If your logo or another applicable image does not apply, don’t use it.

What NOT to do

You will more than likely be tempted to tweet your release multiple times because of how fast it disappears on your news feed. Reminding your audience about your release is okay, as long as you reword it and tweet it at a different time, preventing your followers from thinking it is spam.

Don’t write a misleading headline in an attempt to get more clicks from your followers. They will quickly realize and you’ll leave a bad taste in their mouths.

Don’t start your tweet with a Twitter handle (i.e. “@cvshealth launches new…”). Doing so will limit your potential reach.

When it comes to any marketing or public relations messaging, a company has to choose what their business goals are, establish measurable objectives, declare who their target audience is, and choose the tactics the company plans to use in order to get their message across as efficiently and successfully as possible.

If your company does not currently have a Twitter account, or the account has little to no followers at this time, some press release distribution services will tweet your release for you, using their own Twitter account. For example, www.prnewswire.com and www.PRunderground.com are two distributions that offer a social add-on option.

Posted by Alan

Twitter CEO, Dick Costolo, wants to make twitter more seamless to switch between public and private messaging.

Currently, the switch isn’t easy.

They are experimenting with ways to highlight tweets that are most relevant to you when you visit the service. There are three ways that could be done:

1. completely automated algorithms
2. human curation
3. a combination of human curation and automated algorithms

The first would be nirvana, but like some of google’s search automation, or some of the terrible article spinners that lazy marketers use, 100% automation would probably be an awful result. The second would be great for employment, but too expensive and very bad for the company’s bottom line. So a combination of automation and human editing or curation could do the trick. Facebook is already going down the combination path and it seems to be working.

It will be very interesting to see if they can do it.