Posted by Melissa Thompson

If you’re a business owner, then you’re likely aware of the power of social media.  Investing in social media marketing efforts is the number one most effective way to reach the masses.  

In particular, Twitter is an excellent platform from which to spawn your global initiative in business.  Nearly half of all people who follow a specific brand on Twitter investigate that organization’s website, so don’t overlook the utility of the tweet.  

Here is a quick look into a few ways Twitter can boost your business. 

Gaining a collection of followers builds your brand

Twitter is labeled a “social network” for a reason.  Twitter is a two-way street, and it’s appeal is driven by the quality of conversation regular people can have with businesses.  

Create a voice for your brand by engaging consumers in a back and forth discovery of ways to refine your operation, your products, and your services to the target community.  Twitter’s consumer-driven atmosphere is perfect for a budding business.  

Don’t forget the sharing icons 

Twitter is one of the social media sharing icons your digital content should never go without.  Even if it’s subtle, your digital presence should always be linked to Twitter. This solar power energy blog design shows a simple application of clear integration.  

There’s power in the little bird symbol because Twitter has a seemingly endless supply of potential connections.  Don’t overlook the usefulness of this particular social media platform. 

You can engage with consumers

Consumers are extremely vocal about their experiences, and your business has an invaluable opportunity to be a proverbial fly on the wall.  Engage consumers by posting updates about your operation, and allow Twitter’s social environment to carry the news.  

It’s important that you make sure you’re using Twitter properly to boost your business presence online.  If you don’t follow various marketing standards, your content can mistakenly be perceived as spam.  Spamming will damage your digital reputation.  

Twitter provides the perfect platform for insight

Yeah, you can get tons of information from listening to consumers on Twitter, but there’s another perk to be discussed.  Twitter provides the perfect platform for getting a more accurate feel for what’s happening with your competitors.  

You can scroll through the pages of competitors’ Twitter profiles, and get a more accurate view of what is and is not working for their social media efforts.  Use the information you gather to perfect your own approach to Twitter marketing.  

You can use Twitter to find capable professionals

Twitter is also a great networking platform for professionals and business owners to connect.  Searching the connections and pages of Twitter grants you an open forum from which to collect valuable professional relationships.