Most small business owners have similar goals for their business: more exposure and getting new customers. In other words, growth. While you may have already spent time and money trying to get your business ranked higher on search pages like Google and Bing, don’t forget that people use more than just search engines to find new services.
People regularly use social media platforms like Facebook and Instagram to find businesses. They also use service directories like Yelp. So, while using search engine optimization is essential, it is only part of the equation.
Layne Davlin, founder and CEO of Einstein HR, an HR outsourcing company in Atlanta, states, “Knowing how to build your presence on social media is essential in today’s business environment. Thankfully, there are several easy ways that you can improve your business’ presence on social media.”
Promote Social Presence Everywhere Your Audience Is
All of your social media platforms should be integrated. Facebook, YouTube, and your official website should just be a click away no matter where your customer is. If you have a blog page, make sure that there are share buttons available. You may also want to put the links to your social media sites on business cards, business signs, and a reminder as they leave your business.
But Also, Maintain Focus
Be wary of stretching yourself thin across too many social media networks. From Facebook to Instagram to Snapchat to Pinterest. They have their own demographics, as well. It may seem like a good policy to reach out to all social media platforms. However, you might be best served by focusing on the ones that your customers utilize the most.
Use Tools that Automate Posts
You don’t always have to manually post to social media to stay active. There are tools available that will allow you to automatically publish posts and schedule posts up to a month in advance. Hootsuite, Sprout Social, and Buffer are just some of the awesome tools that allow you to plan and schedule batches of posts at once. They also allow you to monitor your network so that you can respond quickly to customers.
Develop and Maintain Your Branding
Using a professional, high-quality logo is essential for both brand recognition and establishing credibility. If you lack a logo or specific branding, customers may question whether your website and social media presence are legitimate and active. It’s especially questionable if things look different between sites. You’ll also want to make sure that you use the same logo across your social media sites to prevent confusion and help to build that brand recognition.
Be Specific
If you want to attract customers who want your product or service, then you might need to get specific about what you offer. Placing your social pages, review profiles, and map listings under specific categories will do two things: help you get noticed by the people looking for something specific and those just using general search terms.
Using these easy tips can help to improve your presence on social media. This can, in turn, help grow your business by making you more visible.
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