What started as a way for a bunch of university students to communicate quickly grew into a global platform, with the emergence of Facebook, which was followed by the other social media giants like Twitter and Instagram. There are literally billions of people who use social media platforms and many of them order products or services via social media pages, making it a very powerful marketing tool, and one that you simply cannot afford to overlook.
Social Media Marketing
There is a specific sector of digital marketing that is exclusively social media, and the very first thing you should do is create accounts with Facebook, Twitter and Instagram; then with regular posting of quality content in text, image and video formats, you can gradually create a following. This is something you should outsource to a leading digital marketing agency, who can help you to put together a digital marketing plan that incorporates multiple strategies that include social media.
Posting the Right Content
If, for example, you run a busy restaurant, you can post informative blogs on fine dining in Sydney and list important social events, while also asking your customers to give you their menu ideas, which is a really good way to engage your client base. If you run a plumbing business, you can post informative blogs about all aspects of plumbing; how to unblock a drain, reasons for drain blockages etc, along with a list of the services you offer.
Online Videos
You could commission a video production company to create a few ‘how to’ videos to help customers get the most out of your products, or create a short film that introduces your team, which allows the customer to make a personal connection. There are many ways that you can use video on your social media pages, and the emphasis should not be on promoting your products, rather on providing useful information that is industry related.
Calling in a Professional
If you want to get the most out of social media, talk to a leading digital marketing or SEO company, as they have the know-how and the tools to help create a large following that will certainly result in more sales. Twitter, for example, can be used by a consumer to source a product or service and if you have a following on that platform, you are bound to benefit.
Engaging with the Consumer
Social media gives the consumer a voice and successful social media marketing is all about engaging the online user, and if you focus on providing a second-to-none service, social media will spread the word and that will enhance your reputation. You can create polls to find out how your customers feel about your service, inviting them to make some suggestions on how things can be improved and generally try to create dialogue with your clients.
Every single business needs social media and if you do not include this sector in your marketing, you are losing out on a very lucrative marketing avenue.
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