Posted by Melissa Thompson

Since their creation, cell phone use has continued to rise across the country as well as the world. More people are texting one another than ever before, and it’s an excellent way to stay in touch. However, there’s a downside to this boom in technology.

The dangers of texting and driving are nothing new, but typing on a phone while behind the wheel continues to be a rampant and disastrous problem. With social media sites like Twitter, the ways in which people can text and drive has also multiplied. Despite the dangers, why do so many choose to continue this life-threatening activity?

The Legal Disconnect

One of the reasons drivers continue to interact with their phones while driving is simply because so many apps are designed for just that. GPS systems and driver-side rideshare apps are part of the problem, but so are state-run traffic updates via Twitter.

Virginia and Pennsylvania are just two examples of states that provide traffic updates to their residents on Twitter, almost begging people to use their phones while on the road. While knowing what traffic lies ahead can certainly help with a commute, the ability to use these features while driving poses serious risks.

Despite the availability of systems drivers can use while behind the wheel, the same states also have laws that prohibit any form of texting and driving. This makes for an awkward legal disconnect. Drivers shouldn’t be using them, yet they are designed for drivers.

A Connected World

Another main reason is that people live their lives more connected to the internet and others than they have in the past. People use their phones 24/7 for a wide variety of reasons ranging from social media to work and just chatting. For many, it’s hard to turn that level of connectivity off.

Sure, everyone knows that a text or Tweet can wait until you arrive at your destination. However, it seems that all too many simple cannot wait to respond. In 2019, that lack of ability to be disconnected for a short period of time led to the deaths of 3,142 people according to the NHTSA.

Influencing

Connectivity takes on another form, as well. It’s not hard to find individuals recording videos of themselves while driving, and even more create Tweets or other social media posts while behind the wheel. This is equally as dangerous and life threatening.

Protecting Yourself

The first, and most important, thing you can do to protect yourself is simple leave your phone alone when you’re in the driver’s seat. Texts, calls, comments, and Tweets can all wait until the car is parked again. Resist the temptation to use your phone at stoplights, too.

Second, protecting yourself against other distracted drivers is difficult. What you can do, however, is be prepared for the aftermath. Knowing the number of a motor vehicle accident lawyer can help you get the compensation you deserve when you’re the victim of a distracted or negligent driver.

Finally, spread the word. Make sure your friends and loved ones know how dangerous distracted driving is and never let someone driving you around take part in these activities. Awareness has helped cut down on the number of people who text or Tweet behind the wheel, and it can help your loved ones as well.

Posted by Melissa Thompson

Key Fobs are one of the best things to have ever been invented. They’ve added a tonne of convenience to owning a car! You no longer have to shuffle around to find your car keys when you want to open your car or to start it! Just keep the Key Fob nearby, and you’ll be able to get in and start the car seamlessly!

However, there is one thing that’s different about these compared to the traditional keys. Traditional keys were pretty much “forever”, as long as you didn’t let them get damaged, you didn’t need to worry about replacing or repairing them! But since key fobs are electronic, they tend to run into their own fair share of problems from time to time. When you run into these problems, you might find yourself being confused and wondering what you’re supposed to be doing! Replace or repair?

Well, in this post, we’re going to be going over the most common Key fob problems that almost everyone goes through, and what you’re supposed to do in those situations to bring your key fob back to proper working order!

#1: The key fob is lost

This is one of the most common problems people go through. Because having a key fob instead of a key is so easy, it’s also just as easy to lose the keyfob too! You can easily drop it somewhere and not be able to retrieve it! Sadly, this isn’t an instance where you can repair your key fob, because you don’t have one to repair! In this case, you will have to have it replaced with another one! This is fairly easy to do, all you need to do is call Alabaster Locksmith Services, or any recommended locksmith services in your area, and have them come and replace your key fob for you! They’ll be able to reprogram you a new one! 

#2: The key fob is broken

If you’ve dropped your key fob, usually, it would be just fine as key fobs are fairly durable and don’t break very easily. However, it’s not impossible. They do tend to break! If you’ve noticed physical damage on your key fob, it’s best to have a locksmith take a look at it. If the damage isn’t extensive, they should be able to repair it for you right there! If it is, you might have to get it replaced!

#3: It’s intact, but isn’t working

If you’re pressing the buttons on your key fob, but notice that nothing’s happening, it’s possible that the battery of your keyfob has run out. The batteries in key fobs tend to last a very long time, but at some point, they’ll run out too. This happens when you’re noticing your key fob’s signal getting weaker and weaker and one day it just doesn’t work anymore. Even though it might feel like your key fob is gone for good, it isn’t! The repair is very quick and easy! The old battery just needs to be swapped out with a new one! And your key fob will function perfectly right away!

#4: A button has gone missing

Since there are a few buttons on a key fob, it’s possible that with rugged use, some of the buttons become dislodged, get damaged or simply fall out. If the damage isn’t too bad and you still have the damaged button, a locksmith should be able to repair it back to working condition. However, if the entire key fob is falling apart, it might be a good time to get a replacement! You can either get the replacement at your local locksmith’s office or order one online and have the locksmith reprogram it for you! Once it’s done, you’ll be able to use the new one just like you used the one that came with the car!

Posted by Melissa Thompson

If you’re a real estate agent, print advertising is an essential part of your business. It’s the perfect way to reach prospective clients and stay in touch with current customers. In this article, we’ll discuss whether print advertising works in real estate. The answer is yes!

Types of Print Ads That Work

If you want to get the attention of people who are driving by your neighborhood or walking on the street, print ads can be placed at bus stops and other high traffic areas that will catch their eye.

Postcards and flyers are great for mailing to specific neighborhoods where there might not be any open houses going on at the moment, but they would still like to know about other properties that are available nearby.

Brochures can be handed out at community fairs and other events to help advertise your properties.

Event notices are a great way of sending information about a new property or event that people might not know about yet (like an open house).

How is Print Advertising Different From Other Forms of Advertising?

Print advertising is different from other forms of advertising in the sense that print ads are often cheaper than other options and they can be more personal.

A lot of real estate agents have a limited budget, which means they might not want to spend a huge amount on an ad or promotion for one property when they have many properties available. With print advertisements, you don’t need as much money up front because you’re only paying per piece (postcards) instead of buying full-page newspaper ads. This makes print advertising ideal for someone who doesn’t know how their potential customers will react until after the fact.

Since traditional media such as newspapers is declining in readership, people tend to prefer online sources like social media websites and blogs over traditional ads in papers and magazines.

However, print advertising might still be a good choice for an inexperienced agent because it’s so personal and can show that they’re serious about their business.

The most important thing to keep in mind when deciding on the type of media you want to use is your budget and where are your potential customers looking at homes? If there isn’t much money available then traditional ads might not be worth it, but if people are more likely to search online than newspapers or magazines then print advertisements could work very well.

Print advertising does work in real estate as evidenced by many agents who have found success with postcards and flyers which require less upfront investment than other types of promotions like TV commercials.

Final Thoughts

Even though it may seem outdated to an extent, print advertising is still relevant in many ways and offers the opportunity to capture customers who otherwise might be left out by online-only advertising. While you may not want to commit to only advertising in print, switching it up from time to time can have huge benefits.

Posted by Melissa Thompson

Digital marketing is a staple of success in any realm of business today. You have to know how to harness the connectivity of digital elements of technology and use them to spread the word about the excellence of your business operation.

If you’re looking for a few ways to upgrade your current digital approach, take the time for a little light research. Check out this brief compilation of some digital marketing tips for your business operation, and look forward to a more successful future.

Boost communication efforts

Your digital content is a useful tool for strengthening communication between your business and your target market. Making your organization reachable will give you more of a chance to build lasting connections with digital users.

Use your business website as a catalyst for communication by adding several opportunities for web users to leave their questions, thoughts, and comments. This assisted living facility site shows just how easy it is to incorporate communication into the design of your business website.

Optimize for the mobile boom

Mobile access to the internet today is at an all time high. Mobile users love the convenience of their devices, and the trend shows no signs of slowing.

Molding your digital marketing approach to service and delight mobile users will help you gain a bit of momentum with the business.

Make certain all the digital content your organization produces is optimized to function with ease for mobile users, and enjoy the ability to reach out to a wider consumer base.

Invest in social media

You can’t run the best digital marketing campaign possible without the integration of a social media marketing strategy. Social media is a busy place on the web, and your business cannot afford to miss out on the visibility opportunity.

Boosting your digital visibility is easy when you learn to run a successful social media campaign. Your social media pages should be a live flow of exciting and engaging information about your business. Keep people interested with consistent content.

Utilize Google’s free tools

Google offers business owners a long list of free digital tools to help craft a more complete digital approach to marketing. Don’t miss out on what Google is offering, and dive into the various tools available.

Google Analytics presents a useful starting point for your exploration. Collecting and analyzing data relevant to the performance of your digital content is critical to crafting a campaign that draws results.

Learn the value of SEO

Search engine optimization is a foundational aspect of a well crafted digital marketing campaign. Learn what matters most in the realm of SEO, and you’ll produce a more well-rounded approach to the creation of your digital marketing content.

Posted by Melissa Thompson

Within the broad range of customer value management topics, there’s one that you’ll definitely need to grasp if you’re going to take your revenues to the next level — customer value maximization. This series of tricks and techniques can help you optimize every customer that you bring in, and the following tips will help you get started.

Customer Value Maximization Defined

Customer value maximization seeks to go beyond your standard CRM principles and techniques. It’s all in service of one overarching goal — to increase the number of times that customers make transactions with you, boost the average dollar amount of those transactions, and extend the length of time that they remain active customers of your business. Combined, these form a pathway to maximized revenue.

In order to achieve these goals, you’ve got to know how to make the right offerings to customers at the right times so that they’ll bite, and treat them well so that they’ll want to remain customers well into the future. It’s easier said than done, however, so let’s next discuss specific strategies for maximizing customer value.

Your (Brief) Path to Maximized Customer Value

So, if you want to maximize the time, purchase frequency, and amount spent of your customers and their transactions, you’ve got to know how to personalize your marketing efforts and interactions to your different customer subtypes. Starting off, this means that you’ll have to get to get to know your customers on a much deeper level.

Customer segmentation is a good jumping off point for separating your overall customer pool into smaller groups based on shared characteristics. It won’t be enough to stop there, however, as that will still run the risk of making bad calls on what your customers truly want. After sufficient segmentation of your audience, you’ll also want to track certain individual behaviors to provide further insights you can use for personalized marketing.

This will all allow you to better predict the desires and actions of your customers, allowing you to swoop in with solutions that speak directly to their pain points and maximize value over time. This won’t be possible without thorough analytics, however, so if you haven’t already, you’ll want to start exploring different ways to bring in data and track important metrics that will help you fuel your pinpoint targeting efforts.

In Summation

If you want to get the most out of your relationships with customers, you’ll have to go a step further and start embracing customer value maximization principles. There’s a lot involved, but the short version is this: use your insights into your customer base to target them more precisely with marketing. Done correctly, you can increase each customer’s transaction frequency, amount, and history so that your revenues are truly optimized.