The Undeniable Power of Social Media ...

What is Twitter and why does it keep following me around?


Twitter Explained

Twitter is a social networking and microblogging service that allows you answer the question, "What are you doing?" by sending short text messages 140 characters in length, called "tweets", to your friends, or "followers."

The short format of the tweet is a defining characteristic of the service, allowing informal collaboration and quick information sharing that provides relief from rising email and IM fatigue. Twittering is also a less gated method of communication: you can share information with people that you wouldn't normally exchange email or IM messages with, opening up your circle of contacts to an ever-growing community of like-minded people.

You can send your messages using the Twitter website directly, as a single SMS alert, or via a third-party application such as Twirl, Snitter, or the Twitterfox add-on for Firefox. (See below for links to Twitter tools and applications.)

Your tweets are displayed on your profile page, on the home page of each of your followers, and in the Twitter public timeline (unless you disable this in your account settings.)

You can receive tweets by visiting the Twitter website, IM, SMS, RSS, email or via a third-party application.

For more information about what Twitter is all about, see:

Why Twitter is Useful

Twitter has many uses for both personal and business use. It's a great way to keep in touch with your friends and quickly broadcast information about where you are and what you're up to. For example, "I'm downtown and aching for some sushi. Anyone like to join me?"

For business, Twitter can be used to broadcast your company's latest news and blog posts, interact with your customers, or to enable easy internal collaboration and group communication.

To learn more about how you can make use of Twitter, see:

How to Use Twitter

Getting Started

Visit the Twitter website and click "Join for free" to create your account. Consider using your real name as your user name to help your friends find you more easily.

Once your account is created, login and click "Settings." From here, you can setup your account details, manage your password, register your mobile phone and IM account, configure how you receive Notices, upload your photo and customize your account's design.

Your Twitter page is located at twitter.com/your-username

Sending Messages

You can "tweet" from your Twitter page, your mobile phone, IM account, or via a third-party Twitter client.

  • From your Twitter page: S imply enter a message in the text field at the top of the page and click "Update."
  • From your mobile phone: Send an SMS message to 40404.
  • From your IM account: Send a message to either twitter@twitter.com (Jabber/GTalk) or TwitterIM (AOL).

Your tweet will be displayed to your followers, either on their Twitter page, mobile phone, or any other way they are setup to receive Twitter updates.

Following Other Twitter Users

Finding and adding friends to your "Twitterverse" is easy.

  • From the Twitter website: Login to your account, visit your friends' Twitter pages and click "Follow" underneath their photo. If your friend's account is public, you will immediately start seeing their tweets on your page, otherwise your friend will need to approve you before you can see their updates.
  • From your mobile phone or IM account: Send the command follow username.

See the Twitter website for a complete reference of Twitter Commands.

@Replies and Direct Messages

When you send a message with @username at the beginning, it's understood that your message is intended for that specific user, but all your followers can still see the tweet. Note that for the intended recipient to see your message on their home page, they must be following you, otherwise they will only see your message on the Replies tab.

To send a friend a private tweet, use the Direct command: d username message.

Learn more about using Twitter:

How to Network with Twitter

The following blog posts are aimed at bloggers and other professionals who would like to use Twitter for business.

Twitter In The News

Twitter Tools

Subscribe to the Twitter Tools RSS feed and get notified of the latest tools added to tweeternet.

To suggest a tool, app or resource just add me to your del.icio.us network and share the link!

More Places to Find Twitter Tools

The easiest way to educate your site visitors and clients about Twitter?
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Tweet me with feedback and suggestions for improvement. I want tweeternet.com to be clear, concise, and accurate.

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tweeternet.com is not affiliated with Twitter, LLC.

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Recent News

The Undeniable Power of Social Media

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What started as a way for a bunch of university students to communicate quickly grew into a global platform, with the emergence of Facebook, which was followed by the other social media giants like Twitter and Instagram. There are literally billions of people who use social media platforms and many of them order products or services via social media pages, making it a very powerful marketing tool, and one that you simply cannot afford to overlook.

Platting, Fine Dining, Vegan

Social Media Marketing

There is a specific sector of digital marketing that is exclusively social media, and the very first thing you should do is create accounts with Facebook, Twitter and Instagram; then with regular posting of quality content in text, image and video formats, you can gradually create a following. This is something you should outsource to a leading digital marketing agency, who can help you to put together a digital marketing plan that incorporates multiple strategies that include social media.

Posting the Right Content

If, for example, you run a busy restaurant, you can post informative blogs on fine dining in Sydney and list important social events, while also asking your customers to give you their menu ideas, which is a really good way to engage your client base. If you run a plumbing business, you can post informative blogs about all aspects of plumbing; how to unblock a drain, reasons for drain blockages etc, along with a list of the services you offer.

Online Videos

You could commission a video production company to create a few ‘how to’ videos to help customers get the most out of your products, or create a short film that introduces your team, which allows the customer to make a personal connection. There are many ways that you can use video on your social media pages, and the emphasis should not be on promoting your products, rather on providing useful information that is industry related.

Calling in a Professional

If you want to get the most out of social media, talk to a leading digital marketing or SEO company, as they have the know-how and the tools to help create a large following that will certainly result in more sales. Twitter, for example, can be used by a consumer to source a product or service and if you have a following on that platform, you are bound to benefit.

Engaging with the Consumer

Social media gives the consumer a voice and successful social media marketing is all about engaging the online user, and if you focus on providing a second-to-none service, social media will spread the word and that will enhance your reputation. You can create polls to find out how your customers feel about your service, inviting them to make some suggestions on how things can be improved and generally try to create dialogue with your clients.

Every single business needs social media and if you do not include this sector in your marketing, you are losing out on a very lucrative marketing avenue.

 

5 bosses reveal how they motivate their employees

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Motivation is a term that may not have been used much in the workplace some years ago, but now it’s a huge talking point. More power is shifting to employees and it would be fair to say that the situation is a lot healthier than it ever has been.

For today’s post, we have spoken to multiple business owners and senior management who have tried to raise motivation levels in their organization. We haven’t been able to name names for obvious reasons, but the results are definitely worth a read.

Invest in people, not projects

OK, you probably also need to invest in projects, but the first business owner we turned to said that this was one of the biggest lessons she had ever learned.

To provide some context, she owns a public relations company that has between 25 and 30 staff at any given time. At first, her sole emphasis was about investing in projects, but something was missing. She quickly found out that employees were clockwatching, and had no real investment in projects.

Then, she turned a to a people-centered approach. She insisted that all managers within her team held weekly one-on-one sessions with their direct reports, whilst also making sure that every employee had a personal development plan. It’s resulted in plenty of internal promotions but perhaps surprisingly, her business turnover has grown by 33% since implementing this two years ago.

A smaller example focused on collaboration

Of course, the first example was quite radical. Some companies might be too big, or just don’t have the resources, to invest in each and every person like the above. Sure, it’s something that most would like to do, but in reality it’s difficult.

This is what we found out when we spoke to a small business owner in Manchester, UK. They owned a printing company, with just six employees on their books.

The nature of the business meant that constant employee development was difficult – they weren’t growing fast enough for this.

However, there was nothing stopping them getting more involved. The managing director said to us, “Just making people feel involved in projects has been the best thing for us. Every single person in our team collaborates, and this means that they feel invested. We’ve stuck with the same team for three years since going with this approach, so it seems to be working.”

“I banned meetings”

This was one of the more interesting conversations we had. This time, it was with a mortgage company who had 150 people employed with them, spread over multiple departments.

An employee satisfaction survey revealed that most were sick and tired of meetings. Most found that they just couldn’t get things done – and received the brunt of manager criticism because of this.

As such, the MD made a striking point to ban meetings. Sure, “there might be some extreme exceptions”, but overall meetings were banned. Instead, they were replaced by quick chats over a desk, and this has improved morale of employees significantly.

Goal setting is key

This was one of the least surprising examples for us, with one owner simply telling us that goal setting was key to their success.

This was a company who started out small, but expanded rapidly. It meant that they missed the corporate-appraisal style that a lot of big firms had. In doing this, most of their employees didn’t have goals.

Now, every single recruit is given annual goals. These can be split to be more granular depending on the manager, but the main rule is that these yearly goals have to both be set, and reviewed.

And some just rely on candy…

For this final example, we spoke to a manager of a HR consultancy company in London.

In this case, his advice was simple – he relied on candy. That’s right, there were no expensive tricks here, simply making sure that licorice candy and other favorites are readily available was his top tip.

He went on to say that he had experimented with more advanced methods, such as away days and even beer Friday, but when it came to the crunch most employees just wanted to feel “looked after” day-in-day out. Candy was his best way to do this.

How Social Media Disrupted The Beauty Industry

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One of the most competitive industries in the world is surely the beauty industry. It’s still as competitive as ever but the landscape has changed completely. 

 

Social media has been a major factor in how the beauty industry has changed. Besides just how products are marketed, brands have changed how they approach their business model.

 

Social media has brought with it a lot of opportunities for brands, but also a lot of challenges, too.

 

In this article, we will look at some ways the beauty industry has been changed by the rise of social media.

 

New ways of marketing

 

The most obvious change has been in marketing. This is no different in other industries, but most beauty brands have seen a sea change in the way to advertise and market their products.

 

Not long ago, brands would woo celebrities to be the face of their product. Each brand would try to find the biggest face to associate with their products which would almost become a bidding war.

 

Then, influencers in the beauty niche took over, like the ones in this list by Streamline Marketing. People trusted regular people like them for recommendations over a celebrity. The thinking is, “Well, I will never look like Scarlett Johannson, but I can look like this girl on Instagram.”

 

Now, brands are reaching out to women with a huge and engaged Instagram following and paying for sponsored posts. It costs far less to market this way and is far more effective.

 

We see many of the same benefits from social media in the health and wellness niche.

 

Better connections

 

Thanks to the social media model, brands and customers have much more of a connection. People follow their favorite brands on social media now and not just the influencers that they like. 

 

This gives brands an opportunity to create a loyalty like never before. By tapping into what the community on their social media pages thinks is important, they can craft products accordingly.

 

Consumers also have the chance to ask questions directly to the brand and get very fast responses. When brands have a personable approach with their consumers, then it creates more trust and can also increase their reach as people are more likely to share with their friends.

 

Brands have to be socially conscious

 

Where corporations previously felt little need to be good members of the community, they now get instant pressure to respond to topics they would normally stay far away from.

 

Social media has been instrumental in driving change through awareness of societal and cultural problems and followers expect brands to follow suit. As more people are becoming increasingly engaged in sustainability issues, they want to make sure their preferred brand is also on board. 

 

If their brand has not entered the conversation then consumers may feel the need to switch. Brands have responded by making more eco-friendly products and donating proceeds to environmental projects and groups. 

 

Creativity

 

Lastly, brands are free to be more creative with their messaging now. It can be more long form than it ever was on TV and radio.

 

And people are responding to this in a very positive way.

3 Ways That Social Media Can Help Build Your Business

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Businesses need to utilize all of the digital tools within their arsenal if they hope to reach their target audience. Thanks to the presence of social media, there are now more possibilities than ever before to build a solid customer base and to actively engage with prospective clients. When we consider the fact that an estimated 3.1 billion users are expected to access social media by 2021, it is clear to see that the sheer scope of this sector cannot be denied. What are three ways in which this virtual environment can take your current operations to the next level?

 

The Use of Social Influencers

 

Social influencers are considered to be authoritative and well-known online personalities who are followed by a massive number of users. Thus, they can promote products and services to a vast audience. They can also help to positively reinforce the perception of your online venture. It is estimated that up to 93 percent of successful marketers leverage the power of social media influencers. If you are hoping to imbue your products with more digital clout, this method can work wonders. 

 

Embracing the Organic Edge

 

One of the issues which countless online businesses face is the ability to find a means to embrace a personalized approach to their sales and marketing campaigns. After all, the Internet can sometimes represent a somewhat anonymous environment. Social media can effectively bridge this gap by fostering a more robust level of interpersonal communication between the buyer and the seller. Here are some examples:

 

  • Immediately replying to feedback about a product or service.
  • Rewarding loyal followers with discounts and similar promotions.
  • Keeping your audience regularly updated.
  • Embedding flash media content into your news feeds.

 

These are all considered to be organic approaches, as they are intended to resonate with human visitors as opposed to the algorithms found within search engines. It also needs to be mentioned that adopting a more proactive stance will enable your content to be updated frequently. This is viewed positively by firms such as Google and Bing. So, you will likewise be able to improve your rankings within a search engine results page (SERP) over time. 

 

The Ability to Proactively Appreciate an Ongoing Marketing Campaign

 

It is always better to ask, “How are we doing?” as opposed to, “How did we do?”. Unfortunately, this can be difficult when using more traditional techniques such as automated email marketing. Another advantage of social media is that you will be able to appreciate the “big picture” at any given time. In other words, slight adjustments can be made to an existing strategy if you do not appear to be reaching your target margins. This is also a great way to understand if your ongoing efforts have resulted in increased incremental sales

 

Let’s also mention that the online sales community tends to be defined by trends. If you can obtain real-time feedback, you can stay one step ahead of the curve. This will help to increase your overall ROI and, perhaps more importantly, illustrates to your clients that you appreciate how their needs may be changing. 

 

Some experts have even argued that social media will entirely outstrip traditional forms of online advertising in the not-so-distant future. While the verdict is still out in regards to this observation, it is an undeniable fact that this digital domain continues to grow and shape the opinions of buyers. It therefore makes sense that you take advantage of such a lucrative opportunity. 

Cell Phones Help Students with Time Management and Problem Solving

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If you have a cell phone – and the numbers show that over 5 billion people own at least one – there is a chance that you have seen the dumb things that students have taken part in. With the prevalence of social media, it is almost impossible to go anywhere or do anything without seeing the impact that bored kids with cell phones can have.

But it is important to remember that a lot of those bored kids are students that are trying to better themselves with a proper education. And those cell phones can be an essential tool when it comes to aiding in their education.

Before we get further into the benefits of cell phones for students, it is important to know that those cell phones are now more affordably attained than ever before. Thanks to alternative carriers like Hello mobile or Mint Mobile, students can have more affordable access to the latest and greatest technology has to offer.

So, how can cell phones positively impact students? Here are just a few ways.

Managing Time

Let’s face facts: students are not the most responsible when it comes to managing their time. We have all heard the same story about projects or papers being due in just a few short hours as stressed out students attempt to get everything done in short order.

Thanks to cell phones, those same harrowed students can manage their time much better. Using clock, alarm, and calendar features on their phones allows them to set important reminders – like when a major project is due.

Find Instant Solutions

Being able to find information at a moment’s notice is an eternally helpful thing. Cell phones put information at our fingertips each and every time that we use it. For students, that can mean familiarizing themselves with a new area, especially if they are away from home for college.

Understanding where local gatherings are, where to find restaurants and hangouts, or how to get from place to place is incredibly valuable in new locations. Having a cell phone allows students to find the solutions to their problems sooner rather than later.

That can mean a world of difference when acclimating to a new school in a new place or simply finding out pieces of information that probably can’t and shouldn’t wait. Putting information at their fingertips allows students to be comfortable and confident even in areas that they have no level of familiarity with.