5 Ways Social Media Creates Social Pressure ...

What is Twitter and why does it keep following me around?


Twitter Explained

Twitter is a social networking and microblogging service that allows you answer the question, "What are you doing?" by sending short text messages 140 characters in length, called "tweets", to your friends, or "followers."

The short format of the tweet is a defining characteristic of the service, allowing informal collaboration and quick information sharing that provides relief from rising email and IM fatigue. Twittering is also a less gated method of communication: you can share information with people that you wouldn't normally exchange email or IM messages with, opening up your circle of contacts to an ever-growing community of like-minded people.

You can send your messages using the Twitter website directly, as a single SMS alert, or via a third-party application such as Twirl, Snitter, or the Twitterfox add-on for Firefox. (See below for links to Twitter tools and applications.)

Your tweets are displayed on your profile page, on the home page of each of your followers, and in the Twitter public timeline (unless you disable this in your account settings.)

You can receive tweets by visiting the Twitter website, IM, SMS, RSS, email or via a third-party application.

For more information about what Twitter is all about, see:

Why Twitter is Useful

Twitter has many uses for both personal and business use. It's a great way to keep in touch with your friends and quickly broadcast information about where you are and what you're up to. For example, "I'm downtown and aching for some sushi. Anyone like to join me?"

For business, Twitter can be used to broadcast your company's latest news and blog posts, interact with your customers, or to enable easy internal collaboration and group communication.

To learn more about how you can make use of Twitter, see:

How to Use Twitter

Getting Started

Visit the Twitter website and click "Join for free" to create your account. Consider using your real name as your user name to help your friends find you more easily.

Once your account is created, login and click "Settings." From here, you can setup your account details, manage your password, register your mobile phone and IM account, configure how you receive Notices, upload your photo and customize your account's design.

Your Twitter page is located at twitter.com/your-username

Sending Messages

You can "tweet" from your Twitter page, your mobile phone, IM account, or via a third-party Twitter client.

  • From your Twitter page: S imply enter a message in the text field at the top of the page and click "Update."
  • From your mobile phone: Send an SMS message to 40404.
  • From your IM account: Send a message to either twitter@twitter.com (Jabber/GTalk) or TwitterIM (AOL).

Your tweet will be displayed to your followers, either on their Twitter page, mobile phone, or any other way they are setup to receive Twitter updates.

Following Other Twitter Users

Finding and adding friends to your "Twitterverse" is easy.

  • From the Twitter website: Login to your account, visit your friends' Twitter pages and click "Follow" underneath their photo. If your friend's account is public, you will immediately start seeing their tweets on your page, otherwise your friend will need to approve you before you can see their updates.
  • From your mobile phone or IM account: Send the command follow username.

See the Twitter website for a complete reference of Twitter Commands.

@Replies and Direct Messages

When you send a message with @username at the beginning, it's understood that your message is intended for that specific user, but all your followers can still see the tweet. Note that for the intended recipient to see your message on their home page, they must be following you, otherwise they will only see your message on the Replies tab.

To send a friend a private tweet, use the Direct command: d username message.

Learn more about using Twitter:

How to Network with Twitter

The following blog posts are aimed at bloggers and other professionals who would like to use Twitter for business.

Twitter In The News

Twitter Tools

Subscribe to the Twitter Tools RSS feed and get notified of the latest tools added to tweeternet.

To suggest a tool, app or resource just add me to your del.icio.us network and share the link!

More Places to Find Twitter Tools

The easiest way to educate your site visitors and clients about Twitter?
Link to this page!

Tweet me with feedback and suggestions for improvement. I want tweeternet.com to be clear, concise, and accurate.

Follow Sam Stevens The original creator of Tweeternet

tweeternet.com is not affiliated with Twitter, LLC.

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Recent News

5 Ways Social Media Creates Social Pressure

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Social media has become more than just a place to share a few photos of your dinner and laugh at funny memes. In many ways, social media drives the way society sees itself and others. The power of social media is unrivaled, and as a result, so is the pressure that it can put on those that take part in it. 

As more and more people spend a large portion of their day scrolling and double-tapping, the more susceptible that they may be to the powers social media has over us. So, how has it shaped society? Here are some of the biggest ways that social media puts pressure on our daily lives. 

Unrealistic Physical Expectations

Social media, although it can connect us, can be incredibly deceiving. By using filters and retouching apps, people make themselves look unattainably perfect.  As a result, other people turn to plastic surgery in hopes of getting that “perfect Instagram look.”  While there’s nothing wrong with plastic surgery or wanting to look good in and of itself, it’s important what your motivation is behind it.  

If you’re trying to be perfect, the bad news is you’ll never get there. You will always find flaws and quirks that you’ll try to erase. Instead, you should embrace your differences rather than settling for a homogenous version of yourself.

Need to Be Popular

Social media is all a numbers game. If you don’t have a certain amount of followers and likes, then you may translate that into defining your self-worth.

The need to be popular isn’t new. Humans long for acceptance and validation amongst their peers and family. However, social media brings our need to be popular on a greater scale.

Somehow we have started seeing our value attached to the number of people that are following our accounts. 

Advertisements

The more time that you spend online, the more advertisements that you scroll past. The constant pressure to consume and buy can leave you feeling empty.

Too much exposure to advertisements starts to make you feel like you never have enough, no matter how much you have.

Addiction To Being Validated

It’s not an uncommon scenario for someone to post something, only too feel deflated if it isn’t instantly liked. They may become fixated with checking their social media over and over throughout the day to see whether their post is gaining attention.

Over time, it can become a full-fledged addiction. Without a certain amount of likes, they can grow irritable and depressed.

Hive Mind Mentality

Social media can create herds of people thinking in the same way, afraid to step outside of the norm. This hive-mind mentality can be positive for causes like equal rights, or world peace, however, in some cases, it can also fuel hate and intolerance. 

Tips For Choosing A Social Media Handle For Your Business

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No matter what product or service your business provides, you are going to need a strong presence on social media. Facebook, Instagram, Twitter, and Snapchat are all heavily used platforms by most Americans and could drive significant business your way.

Need convincing? Pew Internet research shows that two-thirds of U.S. adults (68%) use Facebook. About 75% of those users access the platform daily. YouTube is another heavily-used platform, even if it is not traditionally called ‘social media’. Three-quarters of U.S. adults and 94% of 18 to 24-year-olds use YouTube. Around 35% of adults state that they use Instagram, and another 24% say that they use Twitter. Many of these users, like those on Facebook, access the platform daily.

Matt D’Souza, Vice President of Sales Operations at Washify, knows first-hand the benefits of a social media presence. “The most important thing is carefully choosing your social media handle. It must be something memorable and something that represents your brand.” But how to choose?

Tips for Choosing the Perfect Social Media Handle

When it comes to choosing the perfect handle (username) for social media, you not only want to consider what your business is now, but what it will be doing in the future. Keep in mind that you may want to add future services. Pigeon-holing yourself into a handle that doesn’t take into account the ways in which your business might grow will mean having to come up with a new handle when those changes do happen.

Try to keep your social media handle to 15 characters or less. A shorter handle will allow you to use them across all social media platforms because Twitter limits names to 15 characters. 

Be memorable. If you’re unable to use your real name, choose something memorable. While you can certainly be witty or punny, try not to go over the line. 

Establish a URL that is the same as your social network handles. Find out if your chosen name is available and if it is, go ahead and reserve it. This will avoid the risk of having someone cash in by reserving your name for a URL and then charging an exorbitant price for it. 

Make sure you choose a social media handle that will work for you now and in the future. Currently, Facebook allows only one handle change. Twitter allows for multiple changes, but a better name might not always be available. 

The Handle I Want Is Taken. Now What?

Unfortunately, this happens. However, you can find a workaround and still get your brand name out there. Consider these options:

  • Use a location such as ATL for Atlanta or USA
  • Place words like “the,” “real,” and “official” in front of your name
  • Add periods, underscores, or other punctuation
  • Put words like “ask” or “we are” in front of your brand name

These steps can help you pick a social media handle that will serve you not only now, but also in the years to come.

The Role Of Social Media In Digital Marketing For Business

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One of the most common mistakes business owners make is thinking that social media and digital marketing are the same thing.  They’re not the same. Social media is a crucial part of the full scope of digital marketing, but it is only one piece of the puzzle.  

Understanding how to utilize social media platforms properly is an invaluable tool for success in business today.  Take a few moments now to check out a brief overview, featuring some of the ways in which you can use social media to boost your business.  

Social media helps spread the word

The most obvious role of social media in digital marketing is the mega-audience it provides for businesses looking to spread the word.  Use social media sharing icons to make your digital content more “shareable.”  

Add sharing icons to your business website, your blog posts, and your operation’s intermittent newsletter.  The more opportunities you present web users to share your digital content, the more prevalent the impact will be on your organization’s visibility.  

Maintain a constant flow of information

The world and the web move at a fast pace, and your business has to keep up with the pace of change to remain competitive.  Your business needs a few professionals who devote their skills to building and maintaining your operation’s digital presence.  

If you don’t have the funds to create a new position, it’s wise to enlist the help of the professionals.  Hire a link-building specialist to boost your digital efficiency.  The key is to maintain a constant flow of information to keep consumer engagement on the up and up.  

Build a presence on several platforms

You won’t reach the level of success you’re hoping to achieve without casting a wide net online.  Create a business profile for your operation on a few of the social media platforms which seem to be most relevant to your industry.  

Do some research to find out where your target consumers spend most of their time when they’re browsing social media.  Use the information you uncover to spread news about your business operation and boost visibility in the right places.  

Interact with consumers through social media

Setting up various social media profiles for your business is great, but it’s only one step to creating the bigger picture.  Your social media profiles can do some things by just existing, but engagement with followers and passing users will make them far more effective.  

When people comment on your posts, take that action as an opportunity to interact with a potential client.  Setup simple polls and questionnaires for viewers to check out, and keep people interested in what might happen next.  

My Favorite 10 YouTube Videos About Marketing

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Your doorbell rings, but you’re not expecting any visitors. You peek through the blinds and out the window to see an unfamiliar face staring at your front door. He’s holding a folder and dressed in business attire. 

Great, it’s a salesperson. You tiptoe away and hope he didn’t see you peeking out at him.

Door-to-door marketing is a traditional way of selling a product or service. In today’s day and age, it isn’t the most successful way of making sales because let’s face it: people don’t want to open the door to strangers.

Now, a huge portion of marketing takes place online in the form of written content and video advertisements. With the number of people that have access to the internet, it’s easy to see why these new methods are so much more successful.

The best way to make the most of your online marketing strategies is to give the people what they want. 

Some marketing practices are not as successful as others because they focus too much on selling their product rather than drawing the interest of viewers. Potential customers do not want to be marketed to. They want to see your product or service in action and realize how it can help them.

Marketing might not be a simple task, but many companies have done it well. Here are 10 videos that provide great information on the various subsets of marketing. 

 

  • Introduction to Content Marketing – BuzzFeed

 

Content Marketing is an extremely important aspect of modern-day marketing. It defines your brand and a good strategy does more for you than you can imagine. 

Telling your product’s story in the right way is important to stress on. You have to make sure that your brand’s identity is managed well.

Strategically, content marketing is also used as a powerful tool to obtain positive results with search engines. Watch the video above featuring Keith Hernandez of Buzzfeed. He shares some insights that prove as a valuable introduction to new-school marketing. 

 

  • Content Marketing Tips for B2B Organizations – Whiteboard Friday

 

I like these Whiteboard Friday sessions with Moz. This particular video focuses on the challenges that come with B2B Marketing. 

In this video, the host Rand stresses the importance of analyzing your buyer’s persona. It is important to write content according to your buyer’s persona. 

So within B2B Marketing, content generation, placement, and marketing get more complex when compared to B2C. 

It is crucial to focus on the right metrics and create precise funnels through your content over the web. Watch the video to get a detailed account of the B2B Content Marketing process, and gain some great perspective. 

 

  • 13 Proven Social Media Marketing Tips for Small Businesses and Entrepreneurs – Buffer

 

Social Media Marketing is a major challenge for most of us. The competition is intense, and it’s hard to know where to start. This video by Buffer focuses on the importance of defining your goals. 

The host in the video touches on creating an open-ended community of customers and potential customers. This is important to build loyalty with existing customers. 

Your social media profiles represent your brand-voice and act as great funnels. Social Media platforms like Instagram, Facebook and Twitter help with sharing all other content as well. 

            Watch the video to learn how to fully utilize these platforms, and share it with your marketing team. 

 

  • How to gain Instagram followers organically 2019 – Vanessa Lau

 

Instagram has evolved to be the #1 social platform when you look at conversions, no matter what you are directly selling. Whether you define your conversion as a product sale or app download, you have to have your  Instagram strategy on point. 

In this video, the host Vanessa Lau, explains various concepts to keep in mind to benefit from your Instagram account. Some of the concepts include changing your Instagram name for SEO(Search Engine Optimization) and establishing trust with your clients or customers. 

She also shares tips on how to conduct hashtag research for engagements, and create a successful hashtag for your business. The video throws light on creating impressions and designing an impressive feed, so you gain followers from the first impression you make.

            Don’t take your Instagram account lightly, and dedicate time to make it a profitable medium for your business. 

 

  • 3 Ways to make your blog posts go viral – Neil Patel

 

As we discussed earlier, creating compelling content consistently is important. Apart from placing content all over the web, and your website, it is crucial to follow all strategies to increase viewership. 

This quick video by marketing whiz – Neil Patel, touches base on how to achieve virality for your content while reducing ad spends by focusing on content marketing. 

The content you put out there through your blog is a representation of your brand. Maintaining a blog that not only acts as a great marketing tool but also is a great resource for your customer base, is the way to go! 

 

 

  • How to Get Traffic from Press Releases – Hernan Vasquez 

 

Press Releases are an important aspect of marketing any business, and all-important business activity. It is important to be recognized by high-authority publications from the time you launch as well as on the go when you have important news to share. 

Getting featured in publications relative to your field is the best way to go, apart from distributing content to other widely known publications.

This video by Hernan Vasquez provides some great tips on driving traffic through press releases.

 

 

  • Why PR (Public Relations) is important for your business – Jerry Silfwer (TedX Talk)

 

Public Relations has a huge impact on your business. Like the name suggests it’s all about how you interact with your audience. 

            This process includes structuring your messaging and deciding on how you respond to your critics publically and personally.

           PR is about all forms of public communication including, managing your community and supporting social causes that are in tune with your brand. As a business, you have to continuously find ways to develop and grow your relationship with the world. 

In this particular Tedx talk, Jerry Silfwer breaks down the PR process and gives you gainful insight on creating a successful PR strategy. 

 

 

  • Video Marketing Strategies to Captivate the Modern Audience – Tom Ferry

 

           Video marketing is extremely essential to maximize conversions. In today’s day and age, a high-volume of video content needs to be generated for your business. 

           Keeping the high demand for video in mind, you also have to make sure you are only delivering high-quality content, which gives you more reach. 

           With technology constantly evolving, consistent video-marketing can be executed by having a small dedicated team to produce content. With both animation and regular filming in the mix, you have so many options to choose from in terms of the type of content you want to put out there. 

           Agencies are always an option, and a good agency knows how to maximize your ROI, which has to be taken into consideration before deciding on who to work with.

              In the video above Tom Ferry shares exciting tips on how you can capitalize on this dominating video market. 

 

  • Complete guide to SEO in 2019 – Income School

 

SEO or Search Engine Optimization is all about the strategy to achieve rankings on a search engine like Google which is most relevant to us in the United States. 

This includes the process of applying and competing for keywords, blogging in sync with your result-driven goals, backlinking strategy, and creating content that gets picked up by Google’s crawlers. 

           In recent times, SEO has become an extremely technical field, and it’s important to work with experts to achieve your optimization goals. The video above is a webinar recently conducted by Income School. 

          In the video, the hosts share various tips and tricks to rank well on Google. They also share industry experiences, and examples to give you some great ideas on how to go about your SEO strategy. 

 

  • Experiential Marketing is the Future of Advertising – Layne Braunstein (TedX talk)

 

 

             This is a very interesting talk by Layne Braunstein. He explains what experiential marketing is, and gives detailed accounts of his experiences with it. 

             Braunstein reminds us that while creating marketing strategies, the focus has to be on humans. Society has now evolved, and most brands are simply influenced by humans. This is important to understand. 

            Events are a great medium to execute experiential marketing plans. In this video, Braunstein gives examples of some marketing campaigns he worked on that involved extremely unique events. 

           The other tool used often for this breed of marketing is – technology. You’d be surprised by the innovative strategies a strong team can come up with to interact with a wide range of audiences through web and mobile devices. 

           Do watch this video to take a look at some modern-day marketing approaches led by Layne Braunstein to get some great perspective. 

The best way to create a successful marketing strategy is to appeal to the audience’s emotions as well as their wants. It is important to have an industry-specific marketing strategy to determine the tone of your content. Whether content makes them cry, laugh, cringe, or simply learn, it has to make them favor your brand. 

Before creating marketing content to increase your sales, keep in mind the steps you’ll need to take to reach success. It helps to take some time to assess where you currently are in your marketing strategies to make sure you have the resources to improve.

Don’t sell yourself short by not dedicating enough time or funds to creating and executing the best marketing practices.

Four Ways to Improve Your Content Strategy

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Content marketing has been popular for a few years now, and marketers keep finding new ways to improve how to do it. The billions of searches done daily on Google prove that people are hungry for more information. 

How can you get your content in front of them so you can build brand authority and drive sales? Focus on these fundamental ways to improve any content strategy.

Know What Your Audience Wants

A frequent content marketing failure is to write content that isn’t relevant to your audience. It can be hard to see things from your audience’s perspective. A representative from Alcolock, an ignition interlock services company, explains:

“When you’re deep in your niche, you can lose sight of what your audience really wants to know. We might be interested in the technology, but our audience wants to know its applications more than the details.”

Improve Your Promotion Tactics

Long gone are the days when businesses can post content up on their site and expect people to find it. There are over one 1.6 billion web sites, each with multiple pages. Search engines do a great job of sorting through all that data, but it’s not enough if you want to drive people to your content.

Too many businesses think that content alone is enough. You also have to market that content. Social media marketing, email marketing, and other digital promotional tactics can spread your content to a broad audience and the right audience.

Measure Your Performance Better

Measuring the ROI of a content marketing campaign is hard. A visitor may bounce through many pieces before they finally convert. Fortunately, there are a lot of tools to measure how effective a content marketing campaign is going and how your leads are interacting with that content.

If you’re still playing a guessing game about your content or only using the number of visits as a metric for how well a piece of content is performing, it’s time to upgrade your metrics. Every content piece needs to pull its weight toward your business goals. Accurate metrics help you confirm that you’re writing pieces that resonate and that you’re promoting them well enough that your audience finds them.

Drive the Conversation

Finally, stop seeing your content as “bait” to get people to interact with your website. All too often, your readers will eat the bait and won’t go further into your funnel. That may be fine if you want brand awareness, but it won’t drive sales.

Give your readers ways to further interact with your brand. Start a conversation through things like replying to their comments and pointing them to other pieces of content on your site that relate to the topic. Encourage feedback. That’s how you start to know what your audience likes.

Content marketing takes work because you have to forge connections with your audience. These take time, but if you do it right, you can raise the lifetime value of each visitor.