How to Generate Website Traffic and Leads Using Twitter ...

What is Twitter and why does it keep following me around?


Twitter Explained

Twitter is a social networking and microblogging service that allows you answer the question, "What are you doing?" by sending short text messages 140 characters in length, called "tweets", to your friends, or "followers."

The short format of the tweet is a defining characteristic of the service, allowing informal collaboration and quick information sharing that provides relief from rising email and IM fatigue. Twittering is also a less gated method of communication: you can share information with people that you wouldn't normally exchange email or IM messages with, opening up your circle of contacts to an ever-growing community of like-minded people.

You can send your messages using the Twitter website directly, as a single SMS alert, or via a third-party application such as Twirl, Snitter, or the Twitterfox add-on for Firefox. (See below for links to Twitter tools and applications.)

Your tweets are displayed on your profile page, on the home page of each of your followers, and in the Twitter public timeline (unless you disable this in your account settings.)

You can receive tweets by visiting the Twitter website, IM, SMS, RSS, email or via a third-party application.

For more information about what Twitter is all about, see:

Why Twitter is Useful

Twitter has many uses for both personal and business use. It's a great way to keep in touch with your friends and quickly broadcast information about where you are and what you're up to. For example, "I'm downtown and aching for some sushi. Anyone like to join me?"

For business, Twitter can be used to broadcast your company's latest news and blog posts, interact with your customers, or to enable easy internal collaboration and group communication.

To learn more about how you can make use of Twitter, see:

How to Use Twitter

Getting Started

Visit the Twitter website and click "Join for free" to create your account. Consider using your real name as your user name to help your friends find you more easily.

Once your account is created, login and click "Settings." From here, you can setup your account details, manage your password, register your mobile phone and IM account, configure how you receive Notices, upload your photo and customize your account's design.

Your Twitter page is located at twitter.com/your-username

Sending Messages

You can "tweet" from your Twitter page, your mobile phone, IM account, or via a third-party Twitter client.

  • From your Twitter page: S imply enter a message in the text field at the top of the page and click "Update."
  • From your mobile phone: Send an SMS message to 40404.
  • From your IM account: Send a message to either twitter@twitter.com (Jabber/GTalk) or TwitterIM (AOL).

Your tweet will be displayed to your followers, either on their Twitter page, mobile phone, or any other way they are setup to receive Twitter updates.

Following Other Twitter Users

Finding and adding friends to your "Twitterverse" is easy.

  • From the Twitter website: Login to your account, visit your friends' Twitter pages and click "Follow" underneath their photo. If your friend's account is public, you will immediately start seeing their tweets on your page, otherwise your friend will need to approve you before you can see their updates.
  • From your mobile phone or IM account: Send the command follow username.

See the Twitter website for a complete reference of Twitter Commands.

@Replies and Direct Messages

When you send a message with @username at the beginning, it's understood that your message is intended for that specific user, but all your followers can still see the tweet. Note that for the intended recipient to see your message on their home page, they must be following you, otherwise they will only see your message on the Replies tab.

To send a friend a private tweet, use the Direct command: d username message.

Learn more about using Twitter:

How to Network with Twitter

The following blog posts are aimed at bloggers and other professionals who would like to use Twitter for business.

Twitter In The News

Twitter Tools

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To suggest a tool, app or resource just add me to your del.icio.us network and share the link!

More Places to Find Twitter Tools

The easiest way to educate your site visitors and clients about Twitter?
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tweeternet.com is not affiliated with Twitter, LLC.

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Recent News

How to Generate Website Traffic and Leads Using Twitter

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There are several ways to generate traffic, and social media is one of the most effective ways, especially if you are looking for free traffic. Anyone can launch a paid campaign on Google Ads or Facebook, but many businesses cannot afford to spend a lot of money on traffic sources.

This leads to social media, which gives you the opportunity to attract a lot of traffic if you are creative. Twitter is one of the most popular social media platforms, and while most focus on Instagram and Facebook, which are the two largest, there is a lot of attention to be found on Twitter.

So, while all of your competition is focusing their efforts on Instagram and Facebook, give Twitter a shot. To help you dive in, we asked several people to share their best strategy for attracting website visitors via Twitter. Hopefully these tips can help you find success tweeting.

Use hashtags related to buyer-intent keywords.

“Twitter is where the hashtag was first introduced, and their core users still rely on it heavily when using the social media network. They search for hashtags like most people use Google, so you need to think of hashtags related to whatever it is that you are selling that will help potential customers find you.

It almost requires a reverse engineering approach. Just like you would research keywords for a Google SEO campaign, you need to think of buyer-intent hashtags that you can use in your tweets to help you get discovered and found by people that have an interest in the product or service you offer.” – Chad Gaynier of Clarity Clinic

Use Hootsuite to automate tweets.

“While it can be effective, most business owners don’t have the time to tweet on Twitter all day, or the budget to hire a full-time social media employee to tweet. So, it’s a good idea to use an automated program like Hootsuite that will allow you to load up a bunch of tweets and schedule them to drip out throughout the day.

This keeps you active on twitter and in front of potential customers without tying up your time or requiring an additional expense. The free plan will satisfy most small businesses, so it’s something I suggest you look into. You can plan out an entire month’s worth of tweets in a matter of an hour. It’s time well spent.” – Hyung Park, President of Abraham Lincoln University

Search hashtags and engage with potential customers.

“This is a strategy that will vary from business to business, but if you sell a specialty item or service with a high margin, then this might be something to look into. You can search relevant hashtags and find people that are tweeting related to your product or service.

While you don’t want to just directly pitch, as that will be viewed as spam, you can find clever ways to interact and engage with the person. This makes them notice your brand and also gets them curious as to what it is that you offer. If your offer is irresistible you can attract a lot of new customers this way.” – Pat Skinner of Answer First

Run a Twitter ad campaign.

“Twitter ads are great because you can get clicks to your offers much cheaper than you can on Google Ads, Facebook ads and Instagram ads. There is more inventory available, which lowers the cost-per-clicks.

You never know what kind of success you will find until you try it, so I would suggest running a test campaign of a few hundred dollars to see what type of lead and sale acquisitions you can generate. If it doesn’t work well for you then you aren’t out a lot of money, but if it performs well you can easily scale the spend and turn a nice ROI.” – Michael Herron, Law Offices of Michael R. Herron

Retweet content posted by potential customers.

“Seek out tweets that are posted by people that might be a potential customer. You can find them through similar accounts and also by searching industry related hashtags. Look for tweets that are a day or two old to make sure there is a good chance of the person being an active user, and simply retweet them.

They will receive a notification when you retweet them and they are likely to check out your profile to see who just retweeted their content. This is where having a well written bio and a strong call-to-action will come into play. You want them to be interested in your business enough to click-through to your website.” – Chris Moberg, President of Slumber Search

Team up with other local businesses to cross-promote.

“Look for other local business in your market that are not direct competitors but share the same local customer-base. Make a deal to retweet each other’s content, with a little blurb that introduces one brand to the other’s followers.

This is an easy way to get in front of a local audience. The retweet is a sign of approval, and since they follow the other company they are likely to trust their recommendation. If you include a special offer like a discount or coupon code you will see an even better response. Offer something of value that the other business can extend to their followers with the retweet.” – Christopher Kerr, VP Marketing at Earnhardt Lexus

Follow users that are following your competitors.

“The easiest way to attract attention on Twitter is to follow users that are following your competition. If you know you have a superior product, service or price, target their users. Make sure you have a professional header image and profile picture, a detailed bio and a call-to-action that they will not be able to pass up.

Doing this on a consistent basis daily will push highly targeted traffic to your website at no cost. This is a great hustle for early stage websites that might not have a large marketing and advertising budget. If you are willing to put in the work this can help you get off the ground.” – Paul Kelly, 247 CCTV Security Ltd

Ask for retweets.

“Have you ever seen tweets that have thousands of retweets and wondered how they got that traction? After all, a tweet that is shared thousands of times has the potential to receive millions of impressions. This can be a complete gamechanger for your business.

It all starts with an ask. Simply ask your followers to share the tweet. If the content is valuable you will receive some retweets. If it has any viral element to it, then it could potentially catch fire if it’s seen by the right accounts. This is why consistency is so important. You will never have the chance to go viral unless you are active and posting daily.” – Tad Thomas, Managing Partner of Thomas Law Offices

Use @mentions to help amplify your content.

“Look for large Twitter accounts in your niche that belong to influencers and @mention them in the tweet. If they like it or retweet it you will be seen by a much larger audience. You have to understand it’s a numbers game: you might have to do this 50 or 100 times before you receive a retweet, but just one can push a large amount of traffic to your website.

Tip: compliment whoever you are @mentioning. They will be much more inclined to share something that is offering praise to them, as they will want to share that with their followers. Kill them with kindness.” – Christopher Dziak, CEO of Pure Nootropics

Share your blog content.

“You can’t just blindly tweet random information and expect to yield any decent results. You need to be sharing good content. If you are publishing blog content then use that on Twitter. Make sure you have strong titles and use interesting and engaging featured images, as this will draw the initial interest.

Combine this with intelligent hashtag selection and @mention targeting, and you can see your blog traffic numbers spike. Schedule a few pieces of content to post each day on Twitter for the best results.” – Ignacio Soria, CEO of Cann & Co.

The Tweet Heard Round the Banking World

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So let’s suppose you’re a big bank and want to send out a helpful, a useful, a thoughtful tweet to your hundreds of thousands of loyal customers. It has to be brief, of course, and insightful. It should be sympathetic and non-judgemental, it goes without saying. Done right, such a tweet will be a marketing plus, and maybe a publicity bonanza.

But Chase Bank’s tweet to its customers this past Monday missed the mark, just slightly . . .

In a fictional exchange with a Chase customer, who asks the ATM why he has so little money in his account, the ATM, which has suddenly learned how to talk back, tells said customer to drink coffee at home, eat the leftovers in his fridge, and shun taxi cabs — a little walk will do you good, fatso.

It’s a paraphrase, just a bit; but the response from other Twitter accounts was immediate, and wrathful. Senators weighed in with reasons why the economy is to blame for slim bank accounts, not spendthrift account holders. Chase customers erupted in fury, many of them threatening to cancel their accounts with the bank.

Long story short, Chase Bank kept the tweet up for just a few hours, then hastily deleted it. And while they didn’t issue a direct apology for the insulting tweet, they did sheepishly post a tweet saying that their next big customer motivational campaign would be to get better at posting tweets.

 

TMS Health Solutions Offers New Therapy Options for Treatment and Medication Resistant Depression

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Clinical depression is a serious medical disorder in America and across the globe. It is more than just sadness as some people may assume. Clinical depression has symptoms that can often be overlooked, but these signs might be signals of a serious mental health issues that can be addressed. Some of the symptoms include anxiety, a feeling of constant loss or emptiness, lack of pleasure from daily living, sleeping disturbance, and severe symptoms can be thoughts of suicide. Researchers have been delving into ways to help fight the battle and bring relief to individuals who suffer from this disorder. There are many treatment options available that can be explored, so if one method does not work, there are others to step to.

A common treatment for this disease is antidepressant medications. There are several well-known brands of this form of medicine and some new manufacturers also. With prescription drugs, there are often side effects to consider, such as increase in weight, upset stomach, unusual wakefulness, and some may experience disruption with intimacy. Some of the severe side effects can be life threatening, such as damage to the liver and increased suicidal tendencies. Often medication is coupled with therapy. Therapist can chart the patient’s reaction to the medication and see if a dosage change might be in order or switching the medication all together.

Another treatment method for treating many forms of depression is therapy with a licensed behavioral therapist. There are other types of therapist that can help, depending upon the issues. For example, cognitive therapists can help patients with performance issues while interpersonal-behavioral therapist can help deal with interaction problems, and a psychotherapist is trained in patient analysis.

An innovative therapy is being used by TMS Health Solutions, and it does not involve medication or talking face-to-face with another person. Transcranial Magnetic Stimulation therapy is a revolutionary way of stimulation. It is performed on the outside of the head, and it helps individuals who have not received any relief from medications or medicine-resistant individuals. For these people, there is no symptom relief with prescription drugs, so an alternative therapy is needed.

TMS Health Solutions uses Transcranial Magnetic Stimulation or TMS, which emits electromagnetic waves to specific areas of the scalp. The treatment is often near the frontal part of the head, but is used elsewhere. This form of electromagnetic therapy has been approved by the FDA, and it is being shown to be very tolerable for many patients that could not take the antidepressants.

The treatment sessions are rather quick compared to medication and talk therapy. Medications often have to be taken for weeks before there is any noticeable change. Another stark difference between prescriptions and the treatment at TMS Health Solutions is the TMS is localized, whereas medications need to be ingested and then circulate through the liver and entire body. Traditional therapy programs have been known to take months and in some situations, it can take years. At TMS Health Solutions the process can run anywhere from one to two months. A person will go to the therapy every day, and the sessions can take anywhere from half to one hour. After the treatment, the individual has no restrictions and can go back to work or family life without any side effects or downtime. Some of the side effects reported with the electromagnetic therapy have been discomfort in areas of the scalp and some headaches.

Clinical depression can be a debilitating and often deadly disease if left untreated. With today’s modern innovative therapy, there are many options for patients it all age ranges and effective focused towards each problem. Mental health issues should be discussed with your family physician or therapist along with treatment options that may include medication, traditional types of therapy, and now Transcranial Magnetic Stimulation or TMS.

 

Huge Mistakes You Might Make When Looking At Your Desired Twitter Audience

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When learning about Twitter marketing and trying to figure out what to post to increase success, you end up focusing on your Twitter audience. The problem is that in many cases the audience you get is not actually the one you want to get. This happens because of not properly understanding many important facts about that audience. Believe it or not, it is really simple to misjudge your audience and end up with information that would not be useful in increasing the account’s popularity or engagement.

Many mistakes can be made but here are some that are often seen, especially with inexperienced marketers. Always avoid these mistakes.

Making Assumptions Based On Personal Beliefs

You want to be sure your conclusion is correct. Unfortunately, many people think they know what someone thinks. Since nobody knows what you think right now except you, it is obvious that this is a really bad mistake.

For instance, let us say that you want to sell porcelain dental veneers and you think that all women over 30 will want to get this procedure done when necessary because of the importance of appearance. That will be the truth for many of the women but not for all. By trying to acknowledge a part of your desired Twitter audience you can easily end up turning off another part. That is not your goal because you really want to engage your entire possible audience.

twitter audience.

Twitter audience

Not Using Analytics Tools

It is definitely interesting to notice how many Twitter marketers do not want to use some of the tools that are available for them right now and that would help work a lot easier. When you do not look at analytics data and you do not use as many tools as you can find, it is a certainty that problems are going to appear since you will surely miss out on a lot of data that would be really useful for you identifying your audience’s needs.

Lack Of Interaction

You cannot build anything on Twitter if you just post and you use some hashtags. A big problem is the lack of interaction that is often seen with business accounts. Always look at the influencers that do interact and get into a conversation with them. Some of the best interactions on Twitter are based on conversations. You simply cannot be successful on Twitter without interacting with followers and with those that you want to have as your followers.

Remember it is really important that you to know all you can about the Twitter audience that will help you to reach your current goals. However, this is not as simple as you may think. Since you are currently investing a lot of money in your business and you want to be sure that online marketing is done in a proper way, focus on all the data you can obtain, no matter how you get it.

How to Leverage Your Press Release Using Twitter

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The power of Twitter for businesses has grown immensely over the past few years. Newsworthy content for businesses can no longer get significant coverage from issuing a press release to traditional media sources, alone. Sharing your press release on Twitter allows your message to reach a more targeted, relevant audience, for FREE.

Sounds great, right? What’s the catch?

Twitter has a rapid moving news feed, so tweets have a tendency to get buried if they don’t stand out. Also, a single tweet is limited to 140 characters, so the likelihood of grabbing the attention of your readers is determined by how eye-catching your 140 characters, or essentially one line of copy, is to your prospective audience.

How to make sure your press release gets noticed

First, make sure your company has a solid presence on Twitter. Make sure you are satisfied with your network of followers and your brand is well established, meaning you are actively tweeting multiple times daily and interacting with your followers. If your brand isn’t as established on Twitter as you would like, blogs such as Social Media Examiner, HubSpot, and Hootsuite, are some of the leading references for businesses looking to improve social media engagement and brand recognition.

Secondly, it’s important that you’re tracking the attention your press release gets. If you have a platform that is set up to track how many clicks from Twitter to your release you’re getting, such as HubSpot, Hootsuite, Twitter Analytics, or Google Analytics, that’s great. If you do not have a tracking tool, it doesn’t mean you can’t leverage your release the same way, you just won’t receive exact data, click-rate, etc.

The tweet itself

Out of the average 400-500 words in a press release, the headline is absolutely the most important. It’s suggested to keep your headline within 100 characters, so it’ll be the bulk of your tweet. The remainder of your tweet should include hashtags.

Hashtags are the words or phrases that follow the # sign in a tweet. Hashtags are designed to track trending topics and organize subject matter. For example, if you were to type in #SuperBowl during the playoffs in Twitter’s search bar, everyone who tweeted using #SuperBowl will appear on your news feed, regardless of if you follow them. The reason this feature is good for business is, a hashtag allows your tweet the potential to reach more than just your own followers, increasing its visibility. To make sure you’re using hashtags properly, research what your partners and competitors are using on their accounts.

What to do

Use conversational language. Your followers want to know there’s a real person behind your tweet and a good test is, if it doesn’t intrigue you, it’s not going to intrigue them.

Use hashtags, but do not, I repeat, do not overuse or misuse a hashtag. Doing so will make you look amateur and using too many hashtags can water down the importance of your message.

Attaching an image to your tweet can be helpful in grabbing your audience’s attention, however don’t force it. If your logo or another applicable image does not apply, don’t use it.

What NOT to do

You will more than likely be tempted to tweet your release multiple times because of how fast it disappears on your news feed. Reminding your audience about your release is okay, as long as you reword it and tweet it at a different time, preventing your followers from thinking it is spam.

Don’t write a misleading headline in an attempt to get more clicks from your followers. They will quickly realize and you’ll leave a bad taste in their mouths.

Don’t start your tweet with a Twitter handle (i.e. “@cvshealth launches new…”). Doing so will limit your potential reach.

When it comes to any marketing or public relations messaging, a company has to choose what their business goals are, establish measurable objectives, declare who their target audience is, and choose the tactics the company plans to use in order to get their message across as efficiently and successfully as possible.

If your company does not currently have a Twitter account, or the account has little to no followers at this time, some press release distribution services will tweet your release for you, using their own Twitter account. For example, www.prnewswire.com and www.PRunderground.com are two distributions that offer a social add-on option.