Posted by Melissa Thompson

While some people may consider the number of followers that you have on social media to be nothing more than vanity, the truth is that from a business standpoint, it’s so much more than that. The more followers you have, the more social influence you have, and the more credible your business appears.  

Statistics show that over 50% of consumers have a Twitter account. Needless to say, the more you can appeal to this kind of large audience, the more your business will thrive.  While there are quick fixes like buying followers, organic followers are truly the best way to go.  

So, how do you go about attracting as many followers as possible? Here are some of the best tips to get started.

Use Hashtags

There are people out there looking for all sorts of information on Twitter, and the way that they find it is through hashtags. Whether they’re looking for ways to run a more efficient warehouse, or tips on how to bake the perfect chocolate chip cookies, there’s a hashtag that goes with it. 

Any time you post something, post a few relevant hashtags that go along with it. These serve as breadcrumbs for people to find your content on your Twitter. From literal hashtags, to your own personal hashtags that catalog your unique identity, to piggybacking on popular hashtags like #MondayMotivation, there are all sorts of ways to make use of hashtags to increase your visibility.

Tweet Often

Since you can think of Twitter as microblogging, the same rules apply to a regular blog as they do to Twitter. The more often you tweet, the more likely you are to attract an audience. Since tweets are so short, it’s perfectly acceptable to tweet several times a day, as long as it’s relevant and informative. 

You can tweet on newsworthy topics and reply and retweet to integrate yourself into the Twitter global conversation. The more that your name shows up, the more likely you are to be seen as a credible resource on newsworthy topics.

Personalize Your Page

It’s important that when people land on your page they know exactly where they are and who you are. Make sure that your profile photo clearly displays your logo or photo, as well as your banner image. 

Anyone who lands on your Twitter should know immediately within the first several seconds what your personality is. Whether it’s humorous or strictly business, let it shine on your page in a straightforward way.

Time Your Content

Nowadays, there are all sorts of applications that can help you time your tweets so that they go out at just the right moment. These applications can help you track the most active times on Twitter and when a tweet would be likely to garner the most engagement.

By timing your tweets down to a science, you’ll maximize your Twitter performance, and increase your chances of your tweets going viral. Some of these applications are paid, while others are free. They are incredibly easy to use and can help you plan out your content schedule and measure your tweets’ engagements, making changes where necessary.