Posted by Brian Best

When learning about Twitter marketing and trying to figure out what to post to increase success, you end up focusing on your Twitter audience. The problem is that in many cases the audience you get is not actually the one you want to get. This happens because of not properly understanding many important facts about that audience. Believe it or not, it is really simple to misjudge your audience and end up with information that would not be useful in increasing the account’s popularity or engagement.

Many mistakes can be made but here are some that are often seen, especially with inexperienced marketers. Always avoid these mistakes.

Making Assumptions Based On Personal Beliefs

You want to be sure your conclusion is correct. Unfortunately, many people think they know what someone thinks. Since nobody knows what you think right now except you, it is obvious that this is a really bad mistake.

For instance, let us say that you want to sell porcelain dental veneers and you think that all women over 30 will want to get this procedure done when necessary because of the importance of appearance. That will be the truth for many of the women but not for all. By trying to acknowledge a part of your desired Twitter audience you can easily end up turning off another part. That is not your goal because you really want to engage your entire possible audience.

Twitter audience

Not Using Analytics Tools

It is definitely interesting to notice how many Twitter marketers do not want to use some of the tools that are available for them right now and that would help work a lot easier. When you do not look at analytics data and you do not use as many tools as you can find, it is a certainty that problems are going to appear since you will surely miss out on a lot of data that would be really useful for you identifying your audience’s needs.

Lack Of Interaction

You cannot build anything on Twitter if you just post and you use some hashtags. A big problem is the lack of interaction that is often seen with business accounts. Always look at the influencers that do interact and get into a conversation with them. Some of the best interactions on Twitter are based on conversations. You simply cannot be successful on Twitter without interacting with followers and with those that you want to have as your followers.

Remember it is really important that you to know all you can about the Twitter audience that will help you to reach your current goals. However, this is not as simple as you may think. Since you are currently investing a lot of money in your business and you want to be sure that online marketing is done in a proper way, focus on all the data you can obtain, no matter how you get it.