There are several ways to generate traffic, and social media is one of the most effective ways, especially if you are looking for free traffic. Anyone can launch a paid campaign on Google Ads or Facebook, but many businesses cannot afford to spend a lot of money on traffic sources.
This leads to social media, which gives you the opportunity to attract a lot of traffic if you are creative. Twitter is one of the most popular social media platforms, and while most focus on Instagram and Facebook, which are the two largest, there is a lot of attention to be found on Twitter.
So, while all of your competition is focusing their efforts on Instagram and Facebook, give Twitter a shot. To help you dive in, we asked several people to share their best strategy for attracting website visitors via Twitter. Hopefully these tips can help you find success tweeting.
Use hashtags related to buyer-intent keywords.
“Twitter is where the hashtag was first introduced, and their core users still rely on it heavily when using the social media network. They search for hashtags like most people use Google, so you need to think of hashtags related to whatever it is that you are selling that will help potential customers find you.
It almost requires a reverse engineering approach. Just like you would research keywords for a Google SEO campaign, you need to think of buyer-intent hashtags that you can use in your tweets to help you get discovered and found by people that have an interest in the product or service you offer.” – Chad Gaynier of Clarity Clinic
Use Hootsuite to automate tweets.
“While it can be effective, most business owners don’t have the time to tweet on Twitter all day, or the budget to hire a full-time social media employee to tweet. So, it’s a good idea to use an automated program like Hootsuite that will allow you to load up a bunch of tweets and schedule them to drip out throughout the day.
This keeps you active on twitter and in front of potential customers without tying up your time or requiring an additional expense. The free plan will satisfy most small businesses, so it’s something I suggest you look into. You can plan out an entire month’s worth of tweets in a matter of an hour. It’s time well spent.” – Hyung Park, President of Abraham Lincoln University
Search hashtags and engage with potential customers.
“This is a strategy that will vary from business to business, but if you sell a specialty item or service with a high margin, then this might be something to look into. You can search relevant hashtags and find people that are tweeting related to your product or service.
While you don’t want to just directly pitch, as that will be viewed as spam, you can find clever ways to interact and engage with the person. This makes them notice your brand and also gets them curious as to what it is that you offer. If your offer is irresistible you can attract a lot of new customers this way.” – Pat Skinner of Answer First
Run a Twitter ad campaign.
“Twitter ads are great because you can get clicks to your offers much cheaper than you can on Google Ads, Facebook ads and Instagram ads. There is more inventory available, which lowers the cost-per-clicks.
You never know what kind of success you will find until you try it, so I would suggest running a test campaign of a few hundred dollars to see what type of lead and sale acquisitions you can generate. If it doesn’t work well for you then you aren’t out a lot of money, but if it performs well you can easily scale the spend and turn a nice ROI.” – Michael Herron, Law Offices of Michael R. Herron
Retweet content posted by potential customers.
“Seek out tweets that are posted by people that might be a potential customer. You can find them through similar accounts and also by searching industry related hashtags. Look for tweets that are a day or two old to make sure there is a good chance of the person being an active user, and simply retweet them.
They will receive a notification when you retweet them and they are likely to check out your profile to see who just retweeted their content. This is where having a well written bio and a strong call-to-action will come into play. You want them to be interested in your business enough to click-through to your website.” – Chris Moberg, President of Slumber Search
Team up with other local businesses to cross-promote.
“Look for other local business in your market that are not direct competitors but share the same local customer-base. Make a deal to retweet each other’s content, with a little blurb that introduces one brand to the other’s followers.
This is an easy way to get in front of a local audience. The retweet is a sign of approval, and since they follow the other company they are likely to trust their recommendation. If you include a special offer like a discount or coupon code you will see an even better response. Offer something of value that the other business can extend to their followers with the retweet.” – Christopher Kerr, VP Marketing at Earnhardt Lexus
Follow users that are following your competitors.
“The easiest way to attract attention on Twitter is to follow users that are following your competition. If you know you have a superior product, service or price, target their users. Make sure you have a professional header image and profile picture, a detailed bio and a call-to-action that they will not be able to pass up.
Doing this on a consistent basis daily will push highly targeted traffic to your website at no cost. This is a great hustle for early stage websites that might not have a large marketing and advertising budget. If you are willing to put in the work this can help you get off the ground.” – Paul Kelly, 247 CCTV Security Ltd
Ask for retweets.
“Have you ever seen tweets that have thousands of retweets and wondered how they got that traction? After all, a tweet that is shared thousands of times has the potential to receive millions of impressions. This can be a complete gamechanger for your business.
It all starts with an ask. Simply ask your followers to share the tweet. If the content is valuable you will receive some retweets. If it has any viral element to it, then it could potentially catch fire if it’s seen by the right accounts. This is why consistency is so important. You will never have the chance to go viral unless you are active and posting daily.” – Tad Thomas, Managing Partner of Thomas Law Offices
Use @mentions to help amplify your content.
“Look for large Twitter accounts in your niche that belong to influencers and @mention them in the tweet. If they like it or retweet it you will be seen by a much larger audience. You have to understand it’s a numbers game: you might have to do this 50 or 100 times before you receive a retweet, but just one can push a large amount of traffic to your website.
Tip: compliment whoever you are @mentioning. They will be much more inclined to share something that is offering praise to them, as they will want to share that with their followers. Kill them with kindness.” – Christopher Dziak, CEO of Pure Nootropics
Share your blog content.
“You can’t just blindly tweet random information and expect to yield any decent results. You need to be sharing good content. If you are publishing blog content then use that on Twitter. Make sure you have strong titles and use interesting and engaging featured images, as this will draw the initial interest.
Combine this with intelligent hashtag selection and @mention targeting, and you can see your blog traffic numbers spike. Schedule a few pieces of content to post each day on Twitter for the best results.” – Ignacio Soria, CEO of Cann & Co.
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